THE Mercury has launched a brand new property platform.
The newspaper’s parent company, Johnston Press, has teamed up with digital property specialists Zoopla to offer a new online property platform from tomorrow (Thursday).
Zoopla is the UK’s second most popular property site and largest online property network.
This exciting partnership with Zoopla means Johnston Press will have a market-leading, innovative online property offering for its sizeable website audience and property advertisers, which when teamed up with Johnston’s local branding, gives Johnston Press a unique and strong offering in the property market.
Chief executive of Johnston Press, Ashley Highfield, said: “Zoopla is one of the most innovative players in the online property space and this partnership sees them power an exciting new property platform for our local websites, adding further value to both our online audience and property advertisers.”
Managing director of Johnston Press Digital Classifieds, Joe Slavin, added: “A key reason for partnering with Zoopla is the great technological features they bring to our new online property offering. With the new platform, we will have access to all Zoopla data but the look and feel is entirely ours.”
The new Zoopla-powered website will give users a one-stop-shop for the whole property process with a complete and simple consumer experience. This ease of use of the Zoopla system is a proven winner with over 12 million monthly visits to Zoopla.co.uk.
Users of the new websites can expect to find local properties for sale and to rent, local property news, instant online property valuations, local market statistics and more.
From tomorrow Johnston Press will be heavily promoting its new property websites with both online and offline marketing activities across all of its print titles, to help drive local property seekers to its new property websites.
Founder and CEO of Zoopla, Alex Chesterman, said: “We are excited to be launching this strategic relationship with Johnston Press, one of the UK’s leading regional media groups.
“The addition of our property functionality across their significant network of local websites is a natural fit which will provide clear benefits to the Johnston audience and to our advertisers.”
Visit www.stamfordmercury.co.uk/property from tomorrow to start your local property search.