Customers at The Briars Mini Market, in Churchill Road, Oakham, can now make donations of food to Rutland Foodbank using the collection point in store.
Indy Gill – who has owned the shop, which is part of the Premier convenience store network, for 12 years – approached the foodbank recently to offer his support.
He said: “Sadly, there are people in the county who are really struggling, and I know Rutland Foodbank does a great job providing essential supplies to those who are in need. I have put a large box in store which people can put donated food into. Whenever it gets full, I will deliver the food to the foodbank.”