East Midlands Ambulance Service is urging people to think carefully about their alcohol consumption as the service expects its busiest night this year.
Tomorrow, the last Friday before Christmas, better known amongst the emergency services as Black Friday, marks the most popular day for Christmas parties and festive nights out.
Last year the ambulance service received 1548 calls on Black Friday pushing the services’ emergency response resources to the limit.
The number of calls received was a 20 percent increase compared to a normal Friday evening in November 2012.
Medical director Dr Trevor Mills said: “At this time of year alcohol has a huge impact on our ambulance service. Excessive drinking leads to people taking life-threatening risks, such as drink driving, getting into fights, accidents and falls or falling asleep outside which puts them at risk of hypothermia.
“Too much alcohol can also adversely affect some medications and worsen some chronic illnesses such as diabetes.
“We want everyone to enjoy celebrating safely but that means thinking about the potential impact of your drinking. Know your limits and don’t take risks with your health.”