Five young men have bared all and volunteered to be the first models for a calendar designed to raise funds for life-saving defibrillators.
And Dannii Vincent, who started the Dosh4Defibs campaign in Stamford, is now appealing to clubs and businesses to strip off and help fill the rest of the pages.
Money raised through the sale of the 2016 calendar will help fund four defibrillators on the outside of public buildings in the town.
Dannii said: “We are doing a ‘bare all’ calendar involving Stamford people in Stamford’s scenic locations to raise funds to put the defibrillators into the town centre.
“I need local companies to sponsor each page, giving them advertising space, and local groups to do the photo shoots. There will be 12 page sponsors and one calendar sponsor for the front page.
“We are looking for local groups to take part in the calendar; whether they be tradesmen, fitness and dance groups like Zumba or burlesque, runners, work colleagues, firemen, hairdressers and so on.
We really can’t do this without sponsors to cover costs so we need local businesses to get involved and show their support.Dannii Vincent
“Everything will be done to the highest standards with a professional photographer and a top design and print team. We have pop-up changing areas and screens to use to give every group privacy during the shoot, and everyone’s modesty will be covered.
“We will be asking all local shops and businesses to help sell the calendars and would love to hear from anyone who wants to get involved in any way they can.
“We really can’t do this without sponsors to cover costs so we need local businesses to get involved and show their support.”
Dannii’s campaign has so far been a huge success, raising enough money to pay for defibrillators to be installed in each Stamford primary schools. But she also wants the lifesaving equipment to be freely available in the town centre should an emergency occur.
Dannii approached Stamford Town Council earlier this month about the possibility of placing defibrillators in lockable cabinets on the outside walls of public buildings. The council’s strategic development committee lent its support to the idea, although it has yet to be voted on by the full council.
The defibrillators would be placed in Red Lion Square, at the crossroads near the George Hotel, Stamford Corn Exchange and Stamford Library.
A separate campaign, started by Cafe Black co-owner Hannah Darby, to install defibrillators in town centre businesses is also proving successful. Stamford XT funded the first, and the collection pot has now been passed to The Fine Food Store.
Dannii is now in talks with Hannah and other businesses about the campaign, and has suggested mounting the defibrillators on the outside of buildings to ensure 24-hour access.
Rhino’s Gymnasium off Ryhall Road is also raising funds for the equipment.