Bourne’s North Shoes defies recession to open up new store in Stamford

James North outside North Shoes in Bourne
James North outside North Shoes in Bourne
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ONE of Bourne’s oldest shops is defying the recession and expanding.

North Shoes has been running in the same shop in North Street, Bourne, since 1876, but will be opening another shop in the heart of Stamford this month.

The family-run firm has been run by James North since 2008 and he says the success of the company is down to top-quality service and a good product.

He is hoping this, combined with the reputation of the business, will make the shop a firm favourite in Stamford.

James said: “I feel we have something special to bring to Stamford.

“We do incredibly well in Bourne and Stamford is an even busier shopping town so I hope we will do really well there. It is a really exciting opportunity for us.”

James, who is the fifth generation of his family at the helm, is keen to reassure customers in Bourne that the shop in North Street is going nowhere.

He said: “I have done things a little bit differently to my family and since I took over I have been keen to open stores in Peterborough and Stamford.

“We launched in Peterborough two years ago but I have been waiting for the right position in Stamford. When this store came up, it was too good to miss.

“Bourne will always be at the heart of our company though because this is where it all started.”

North Shoes also runs Footprints in Peterborough, which has kept its name.

The Stamford branch in Red Lion Square will cater for women, men and children. It will sell most of the brands it offers at the Bourne store, as well as brands exclusive to the Stamford store. These include Startrite, FitFlop, Hotter, Converse, Reiker and Ecco and Chatham.

It will also specialise in fitting orthotics for children’s and ladies’ shoes.

The shop, which was formerly occupied by Soloro, also a shoe shop, will get a fresh lick of paint in North Shoes colours but there will not be a huge refurbishment.

It will be run by trained shoefitter Lee Marshall Rose, who has worked at North Shoes in Bourne for five years. There will also be three other members of staff.