Scores of shoppers turned up for the opening of Stamford’s new retail emporium.
The Love Stamford centre opened under Stamford Corn Exchange in Broad Street on Saturday.
Stamford’s mayor and mayoress Brian and Brenda Sumner took the honour of cutting the ribbon before eager shoppers poured in.
The centre is home to several shops, a coffee bar made from a Mini Cooper and children’s play area.
It is run by Andraya and Alex Curtis, who set up the Love Stamford loyalty card.
Andraya said: “It has been such a fantastic weekend meeting customers, loyal Facebook and Twitter followers who have supported our idea from the start and families who have come down to enjoy the play centre and coffee bar.
“The people of Stamford did not let us down.
“We have very positive feedback from customers on the lay-out of the centre, the children love the Mini car coffee bar and our giant inflatable dinosaur in the play centre has proven very popular particularly with one little boy who has been in every day since we opened to come to his favourite ‘dinosaur shop’.”
Among the retailers to have taken up residence in the centre are children’s clothing retailer Bubble and Squeak and textiles shop Fabricadabra, which both relocated from town centre units.
Andraya added: “Having affordable retail space in the centre of Stamford is difficult to obtain. We offer a great space for small businesses to come sell on the day but also to drive people to shop online with them and continue to expand their business.
“I love the already establishing sense of community and support which is generating from everyone coming together under one roof.
“We need customers to continue to support independent retailers if customers want an independent option they need to shop local and support local independent retailers.”
The Love Stamford centre is open 9am to 5pm Monday to Saturday and 10am to 4pm Sunday.
You can also visit www.lovestamford.com to sign up to the loyalty card for exclusive deals.