A group set up to boost town centre trade has unveiled a new logo that it hopes will help market the town to investors and visitors.
Stamford Town Team asked graphic design students at New College Stamford to come up with an emblem that best reflected the town.
Working with design agency dsquared, based in Scotgate, three teams came up with alternative ideas that were presented to the town team in January.
After careful consideration and an online survey the logo designed by Charlotte Ramsay and Seb Luff was chosen. It will now be available for businesses to use in their own marketing materials.
Town team member Tim Nicol said: “The design reflects the distinctive skyline of Stamford and incorporates the wide variety of architecture, ancient and modern, that makes Stamford unique.
“We think that the essence of Stamford is in this combination of ‘ancient and vibrant’ and that the image communicates this, honouring the past in a contemporary way. The slogan, which the winning team from New College Stamford also developed, has gone down very well and it sums up what we want people to do in Stamford - Visit, Explore, Live.”
The logo was launched during South Kesteven District Council’s Enterprise Week. Students Charlotte and Seb will also produce a set of brand guidelines to help businesses adopt the design and use it in a consistent way. These will soon be available at the town team webstie.
Mr Nicol said: “We hope that the more the emblem and the slogan are used, the more professional and attractive Stamford will appear to residents, visitors, and businesses. We want people to think that we deserve our accolade and that the town has got its act together rather than portray ourselves in an inconsistent and often generic way to the outside world.”