THE FACE of Stamford’s town centre is changing with the opening of several new shops.
Empty premises are being snapped up by newcomers to the town including a mix of high street chains and independent shops.
Annabelle’s of Stamford has opened in St Mary’s Street in the premises previously occupied by Nancy French.
Owner Sue Homer, who owns a bridal shop in Northamptonshire, hopes to fill the gap for older women looking for special occasion wear.
She said: “When I heard Nancy French was closing I thought Stamford would be a lovely town to come to as we stock similar labels and the town has a discerning clientele.
“People are pleased to see new businesses coming to the town and I feel quite at home here. Nancy French was here for more than 20 years and I hope to be here for a similar time.”
The shop will host a charity week next week when five per cent from each sale will be donated to the charity Hospital at Home.
Seaweed opened its doors to the public in St Mary’s Hill with a bubbles and nibbles night.
Owners Andy Moth and Debbie Mack hope their range of independent labels will appeal to women of all ages and all tastes.
Mr Moth said: “We have had a tremendous response from the public and have almost cleared our stockroom within the first week.
“Local people, tourists and other businesses have all been very welcoming and supportive.”
The Ice Cream Cafe opened in Star Lane on Saturday.
Owner Amanda Bladen is still waiting for her alcohol licence to be approved so alcoholic sundaes will not be available for the opening, but there will be plenty of treats available to suit all the family.
The shop will sell Dennetts Ice Cream, which is made in Spilsby, and a range of sandwiches, cakes and drinks.
Mrs Bladen said: “We’ve had a fabulous response from people since we took over the shop so it looks like we will have a busy day.”
Outdoor shop Mountain Warehouse has also confirmed it will open in High Street at the start of June, creating eight jobs.
A spokesman said: “This new Mountain Warehouse store will bring great value outdoor clothing and equipment to the town.”
Despite the influx of new businesses, the former Currys shop in High Street remains empty and coffee company Starbucks has quashed rumours that it is preparing to open there.
A spokesman said: “At the moment there are no plans for us to come to Stamford.”