A DAIRY cow has been painted with a QR code to direct visitors with smartphones to a website about life on the farm.
The experiment is being carried out by Jane Barnes at the farm she runs with husband Mark in Somerby with a cow called Lady Shamrock.
Jane said: “We run a lot of farm visits and we’re always keen to try new things to help people get close to the cows and see first-hand what dairy farming is about.”
The code should send people to the website www.thisisdairyfarming.com which is run by DairyCo.
Jane said: “Shamrock didn’t seem to mind us spraying the code on her at all – in fact she lapped up the special attention.”
The paint is safe for animals and can be brushed off at the end of the day.