Entrepreneurs make small work of recycling with new invention

.KRUSH MACHINE'bourne eau house'27/07/11'sasha olsen,martin preen and iain dulley [wearing glasses] at the krush unit
.KRUSH MACHINE'bourne eau house'27/07/11'sasha olsen,martin preen and iain dulley [wearing glasses] at the krush unit

AN entrepreneur is part of a team of people who have invented a kitchen waste recycling appliance.

Martin Preen, of South Street, Bourne and business partners Sasha Branch, from Ryhall, and Iain Dulley from Winchester, have founded Krüshr.

Their product, which is already on the market, enables people to sort their kitchen rubbish for easy recycling and then compacts the likes of metal, plastic and card it by up to 85 per cent.

This reduces the overall volume of rubbish which can then be stored in the appliance, saving space in the kitchen and making trips to the wheelie bins less frequent.

Businessman Martin, 46, who used to run the Advanced Handling Group in Market Deeping as well as software business B2B Systems, is proud of finally getting their invention to market.

He said: “We have developed Krüshr over the course of five years and it has been a long process, but we finally launched it at the Kitchen, Bedroom and Bathroom Industry Show in May.

“There isn’t anything else like it out there at the moment.”

Martin lives with wife Caroline and their three children, Harry, 15, Eloise, 12, and Charlie, 10.

He said his input for the idea came from going home and having to empty the rubbish bins every day.

“I thought there must be a better way of managing it,” he said.

He and his partners have already installed a Krüshr in their own kitchens.

Sasha, 36, of Lea View, has known Martin for many years through work.

She also felt that she had lots of waste cluttering up her kitchen and something needed to be developed which focused on the management of recycling in the home.

Sasha said: “It is about finding a solution to a problem.”

There are four Krüshr models varying in size and function to suit different kitchens. A 600mm appliance costs £995, while one of the smaller ones measuring 250mm is £599.

The product is already for sale and will be launched at John Lewis in January.

There are also plans to sell the product abroad.