Media company Ear Productions hoping to win investment to break US market

Trade Minister Lord Green, right, with Eric Thompson, of Ear Productions, who is one of the finalist in the Export Prize
Trade Minister Lord Green, right, with Eric Thompson, of Ear Productions, who is one of the finalist in the Export Prize

A MEDIA company is hoping to win a £5,000 investment to help it break into the American market.

Ear Productions, of Main Street, Market Overton, is in the running for the UK Trade and Investment Export for Growth prize.

The company has made it to the final because of its range of multi-media scenarios designed to help businesses practise their contingency plans for crisis situations.

The packages have been a success with UK companies and the firm now hopes to expand into America.

Managing director Eric Thompson said: “Incidents like 9/11, Hurricane Katrina and the blizzards in New York made US businesses more aware than ever that they needed to be prepared for all eventualities. In order to do that, they need to practise using their crisis plans and our scenarios can help them to do that in a totally realistic way.

“They have proved successful in the UK and our research shows there is a gap in the market for them in the US which is why we have created versions specifically designed to be used by American businesses, with US-style news broadcasts and actors with authentic accents.”

Ear Productions has been helping businesses to produce corporate campaigns for 12 years.

It has three permanent staff - the managing director, creative director Laura Bratton and project and production co-ordinator Charlotte Win. The firm also employs freelance staff.

Ten companies will pitch their ideas to a panel of business leaders during the regional final of the competition on March 29. The winner will receive support from competition sponsors HSBC and PricewaterhouseCooper.

Mr Thompson said: “The scenarios replicate how a crisis situation unfolds by way of rolling media coverage. It is all totally convincing and as crisis teams use their plans to deal with the developing situation, they learn a great deal about the effectiveness of their plans and the abilities of the people using them.”

If Ear Productions wins the prize, the money will be used for marketing and pitching the products at American trade shows.