Oakham has made it into a list of the top 10 retail locations in the UK outside central London.
Oakham was rated sixth in the list, which was compiled by location specialists CACI exclusively for Property Week magazine.
The number one location was Bournemouth. Exmouth is second in the list, followed by Exmouth, Watford, Barnet, Diss, Oakham, Croydon, Kingston Upon Thames, Bishop’s Stortford and Farnham.
The list, which has been calculated to assess potential as well as current strength, shows that big is not necessarily beautiful.
“The retail hotspots show us that in today’s retail world it is the quality of the offer, and how well it is aligned to your customer groups, rather than the size of a scheme that is key to success,” says John Platt, principal consultant in the property consulting group at CACI.