A WOMAN who started a business making chutney in her kitchen has secured a deal with a major supermarket chain.
Camille Ortega McLean, who runs the Pickled Village in Main Street, Bulwick, has signed a deal to provide her products to 24 of Asda’s Midlands stores.
The Best in Show range, which is a collaboration between the supermarket and the Pickled Village, is made up of 12 top-selling products from the shop’s main range, tweaked to create a more accessible mass-market product.
Mrs McLean said: “We have been working closely with Asda to develop the Best in Show range and we’ve had a lot of fun in the process. We are delighted to be able to reach a new audience through this new association.
“What’s just as exciting is the growth of the business and the opportunity to create more local jobs for local people.
“Plus our village shop, where the business really began and which we adore, is now more sustainable. We’re very much looking forward to the next 12 months if they are as productive as the last 12 have been.”
The business’s production department, which is currently located in a barn behind the shop in Bulwick, will move to a larger premises in October to cope with the increased demand for products.
More than 5,000 extra products are being sent to Asda alone as a result of the new partnership.
One full-time worker and three part-time staff have been taken on since the deal was signed and more staff will be taken on as the range is rolled out to more Asda stores nationwide. Mrs Ortega McLean also hopes to take on an apprentice.
Local sourcing and technical manager for Asda, Alison Sawyer, said: “Asda customers are increasingly seeking locally-sourced products and we’re looking to develop solid relationships with local producers that will be beneficial both to them and our customers, whilst also adding real value to our business.”
The Pickled Village shop itself, which was recently refurbished, will continue to be the showcase for products.
The products now in Asda stores include the Virgin Mary Chutney, the Windfall Chutney and the Gentleman’s Marmalade.