Two community shops, a butchers and a holiday home firm have been nominated by their customers for national awards.
The Countryside Alliance has revealed the regional finalists for its annual awards, known as the “Rural Oscars”.
Both the Collyweston and the Barrowden and Wakerley community shops have been nominated in the village shop category for the Midlands and the East of England respectively.
Also in the Midlands, The Lily Pad holiday cottages in Nassington has been nominated in the enterprise section and New Lodge Farm in Bulwick has been selected for the local food category.
Those who helped set up the community shops praised the work of their volunteers.
Sandra Johnson, of the Collyweston shop, said: “If it wasn’t for them we wouldn’t be able to continue.
“They never refuse an extra hour here or there and they are happy to deliver.”
Sheila Saunders, from the Barrowden and Wakerley shop, said: “For a little village to get through shows that a lot of people like us.
“We ultimately want to promote local products as much as we can.”
Jane Codman-Thorpe, who runs The Lily Pad with her husband Andrew Codman, said: “I feel very flattered because it was our guests that nominated us.”
And New Lodge Farm owner Simon Singlehurst said “ We are absolutely thrilled to have made the last four in the region.”
Regional winners will be announced in January.