Moores Estate Agents has become an official partner of the Derbyshire, Leicestershire and Rutland Air Ambulance in recognition of its fundraising work.
Moores has been supporting the air ambulance by offering some of its valuation services in exchange for a donation to the charity.
Now the air ambulance team and Moores have formed an official partnership to reflect this and they hope other businesses will follow their lead.
Managing director Vernon Moore said: “The air ambulance is an incredibly important service. Living in a rural area like ours and travelling on remote roads highlights just how valuable it is.
“Some time ago we began asking for donations to the air ambulance rather than charging for services like matrimonial and probate valuations, or advice on queries such as adding extensions.
“We set up a link from our website to the air ambulance fundraising page to make it easier for people to donate. This formal partnership recognises our ongoing commitment and provides an opportunity to show other businesses how easy it is to support this worthwhile cause.
“The charity does a fantastic job and if we can get people to donate something to help keep the service active, we are more than happy to help in any way that we can.”
Moores has branches in Oakham, Uppingham, Stamford, Grantham and Melton Mowbray, so sits in the heart of the area the air ambulance serves.
Derbyshire, Leicestershire and Rutland Air Ambulance provides a rapid helicopter emergency medical service to people when they need it most.
The service works alongside Warwickshire and Northamptonshire Air Ambulance on collaborative operations at major trauma scenes as well as supporting each other by staggering their shifts during the summer months.
Between them, the teams carry out approximately 1,800 rescues a year, at an average cost of £1,700 for every mission.
The service attends a wide range of incidents across the East Midlands, including road traffic collisions, sporting injuries, horse riding accidents and medical emergencies.
A specialist team of paramedics, doctors and pilots are on hand to treat patients at the scene, before flying them to the most suitable hospital in a state-of-the-art Agusta helicopter, which can reach speeds of up to 185mph.
Using the helicopter means the service can fly patients to the place which is best equipped to deal with a patient’s injuries, rather than the closest hospital.