Graduate from Uppingham launches social networking site snog.com

Jonny Teeling and Will Peirce, creators of social networking website Snog.com
Jonny Teeling and Will Peirce, creators of social networking website Snog.com

A WEBSITE designed by a former New College Stamford student has proved a huge success.

Will Peirce, 22, from Uppingham, designed www.snog.com with friend Jonny Teeling, while they were both students at Leeds Metropolitan University.

The social networking website is based on the game Snog, Marry, Avoid and has more than a million members registered to use it.

Users can create their own profile and then choose whether to snog, marry or avoid other users, as well as send direct messages as a means of meeting new people.

Within two hours of going live, the website received 30,000 hits, which is 8,000 more than Facebook received in its first two hours.

Snog.com now gets 1.3 million hits a day and 300,000 posts every day.

Will, who achieved a 2.1 degree in marketing, said: “We came up with the idea during our final year of university and to get it off the ground, we paid a web developer to work for 24 hours to get a simple site ready to launch.

“We really felt we were onto something and the first night the website went live, we received 30,000 hits and we have been growing ever since.”

Will said within a month of the website launching, it received a six-figure investment from a company called Reinvent.

Since graduating from university in June, Will and Jonny, 22, originally from Scunthorpe, have been working full-time on the website in Leeds. There are 10 other people working on the website full-time.

Will, a former Leighfield Primary School and Uppingham Community College pupil, said he had been stunned by how quickly the website became a success.

He said: “We’ve barely had a chance to catch our breath these past six months, having juggled finishing university with maintaining and developing the site.

“I don’t think Jonny or I expected the site to take off so quickly but we have had great feedback since the launch so it’s great to be able to dedicate our time to making it even better.”

Will and Jonny are being kept busy with the website and in the pipeline are new features for the site, as well as the creation of an app for the iPhone and games for the website.

Will added: “It has been a really busy summer but we are conscious not to rest too much on our laurels.”