Scores of people from Rutland are set to take part in a special challenge in a bid to reduce their cholesterol in just three weeks.
Flora.proactiv is launching its new healthy eating and activity initiative in the county to raise awareness of cholesterol and inspire people to make easy lifestyle changes to reduce it.
The challenge, It Takes Rutland, will run for three weeks from tomorrow and 200 residents, who have been selected by medical professionals and fit the health requirements, have agreed to sign up.
Six out of 10 adults in the UK have raised cholesterol, one of the main causes of coronary heart disease.
The challenge includes one-to-one healthy eating consultations, healthy recipe tips and a range of group fitness activities, offered by Uppingham School Fitness Centre and Rutland Cycling.
There will also be a weekly community breakfast and cooking sessions to support the participants on their journey.
The participants will then be invited back on February 1, to have their cholesterol level measured to see if their hard work has paid off and their overall cholesterol level has been lowered.
It is the first initiative of its kind by Unilever, which produces Flora, and organisers hope it will result in the “smallest county in England making the biggest difference”.
Tracey Wilson, brand manager for Flora pro.activ, said: “Flora pro.activ is on a mission to lower the nation’s cholesterol and what better place to start than at the heart of England and with the community of Rutland.
“Through a combination of healthy eating, fitness classes and using Flora pro.activ products, we want to help the people of Rutland to try and lower their cholesterol levels. We will be there with them every step of the way, providing support and advice where ever necessary.”
Those taking part in the challenge will receive a three-week supply of Flora pro.activ products and guidance on how to best use them throughout the challenge. Flora pro.activ products contain plant sterols that are proven to lower cholesterol and maintain a healthy heart.
Dietician Jacqui Morrell, who will be advising the community on how to adapt their diets during the challenge, said: “Cutting back on saturated fats, introducing cholesterol lowering foods into your diet and being more active is easier than people think, and fun when you do it together.
“A healthy community is a strong community, and we hope Rutland will inspire the nation take up the Flora pro.activ cholesterol challenge.”
We will be following a number of people taking part to see how they progress during the challenge.
For more information about It Takes Rutland, visit www.ittakesrutland.co.uk