Coach visitors to Stamford will now be greeted at the bus station by the new team of Stamford Ambassadors.
Working in pairs, the ambassadors will be wearing Georgian costume, in harmony with Stamford’s image as a Georgian town.
Stamford Town Team, which was set up to boost town centre trade is behind the idea.
Chairman of Stamford Town Team Tim Lee said: “Many visitors to Stamford arrive at the bus station. The vast majority will not have been here before.
“This is our chance to impress them with our friendly, pro-active welcome and to help them find their way in our town.
“In particular, the Tourist Information Centre is quite a long way from the bus station.
“The ambassadors will be able to make sure that coach visitors know how to get there in order to get all the detailed information they might require.”
The ambassador teams will be working every Friday and Saturday during the summer between the hours of 10am and 2pm, each pair putting in a two-hour shift.
Volunteers are being sought for the scheme.
Christine Bradshaw is owner of Sukies in North Street, Stamford, which is providing the costumes.
She said “We’re looking forward to running this scheme during the summer, but we do need a core team of volunteers to make it work well.
“All the costumes will be supplied by us, with sponsorship from Zeeco as well. We have changing rooms and toilet facilities here at our new premises in North Street.”
Volunteers will be handing out maps to visitors and will be provided with costumes to wear. Mr Lee said as it was aimed at tourists, it was not a worry if there were gaps in the schedule.
To volunteer call Sukies on 01780 754829.