A newlywed who was crowned Miss Rutland hopes to put the county on the map during her reigning year.
Cara Pereira was given the title after impressing judges with her passion for Rutland during the finals of Miss Leicester.
She missed out on the city title but judges took a shine to Cara and created the new role for her.
She now hopes to use the position to boost Rutland’s national profile.
Cara, of Ranksborough Hall Park, Langham, said: “Rutland never really gets recognised but I told the organisers I was keen to promote it which I think helped to win me the new title.
“A role like this is what you make of it and I really want to make the most of my opportunity to put Rutland on the map and make a difference.
Cara, 22, has earned a place in the Miss Great Britain final which will take place in Leicester in November.
Cara, a receptionist at Catmose Sports Centre in Oakham, said: “I’m trying to get fit and toned for the national final and I hope there will be a chance to go shopping for some new outfits.”
She will also be raising money for Rainbows Children’s Hospice in Loughborough, starting with a 10km obstacle course, The Twilight Run, next month.
She said: “It’s nice to do something for someone else.”
Alongside her job, Miss Rutland duties and home life with new husband Ricky, Cara will also be returning to Rutland County College next month to study A-levels.
She also hopes to set up an official Miss Rutland heat for next year’s competition.