A mail order company plans to centralise some of its main features under one roof, resulting in the creation of 20 jobs.
Lands’ End, which is based in Lands’ End Way in Oakham, is bringing its merchandising and planning operations together in Oakham over the next six months.
There is already a merchandising team in Oakham made up of 12 people but as part of the plans 11 more people will be recruited, including a head of merchandising.
A new planning team with nine planners will also be created, headed up by a new head of planning.
In total, there will be 33 in the team, which will be responsible for selecting products from the US range which are best suited to the European markets.
The team will also work closely with the US design teams to make sure the ranges reflect trends, colours and fabrics used in Europe.
The whole merchandising and planning team will be led by Sara Prowse, the European product director who will report directly to the UK managing director.
Sara, who joined the business in April last year, said: “This decision will provide us with the structure and leadership we need to deliver strong results, develop talent and position us for future growth.”
Some of the roles could be filled internally as there are people under consultation at the company’s bases in America, and Germany.
The remaining roles are being advertised in trade magazines.
A spokesman for the company said centralising the functions at the Oakham office, which is the company’s UK headquarters, would “improve communication, leverage, local market knowledge and create greater efficiencies.”