CHILDREN living in poverty will be given better footwear if people get behind a charity appeal.
Staff at North Shoes in Red Lion Square, Stamford, are appealing for parents to donate any unwanted children’s shoes to a scheme which sends them to youngsters in Kosovo.
Shop owner James North, has supported the appeal at his other stores in North Street, Bourne, for the last 10 years and shoppers at his Peterborough shop Footprints have also backed the appeal.
Mr North is hoping customers in Stamford will get behind the appeal in the same way.
He said: “It’s such a waste if old shoes, plimsolls and trainers are thrown away when in most cases children just grow out of them. Footwear is such a basic element that we take it for granted yet it has such a bearing on your posture and your demeanour.
“When people come in to buy new shoes for their children I want to encourage them to leave the old shoes with us. We collect them and pass them on to Hope and Aid Direct.”
Any shoes donated in the shops will be taken to Kosovo through Essex-based charity Hope and Aid Direct via the Rotary Club of Peterborough. Two Rotarians from the club visit the country to fit the shoes themselves so Mr North gets to hear what a difference his appeal has made.
Mr North, who opened the Stamford store in July, believes his customers have donated close to 6,000 pairs of shoes since he started his collections.
He said: “My customers at Bourne and Peterborough have been brilliant over the years and now that we’ve opened in Stamford I’d love the people here to get behind it, too.
“It is fantastic to know you’ve made a difference to children’s lives.”
Shoes can be delivered to any of the shops during opening hours.