People are being urged to give blood after reports have shown the number of young donors in Rutland is lower than the national average.
NHS Blood and Transplant has released the figures at the start of National Blood Week, which has run all this week, to encourage more people across the county to start giving blood.
In Rutland, there are 125 donors aged between 17 and 24. This is 10.4 per cent of those who currently donate in the county.
Across England and Wales, 17 to 24 years olds account for 14 per cent of donors.
Young donors are crucial to ensuring there is a robust donor base for the years to come and to protect the future supply of blood.
NHS Blood and Transplant has launched a campaign called the Greatest Team in the World to get more people to donate this summer to coincide with the FIFA World Cup.
Jon Latham, assistant director for donor services and marketing at NHS Blood and Transplant, said: “We’re issuing a call up for more to come forward because we know blood donation falls off the to-do list during hot weather and summer holidays, and big public events like the World Cup.
“We want potential donors to know they can do something amazing for their country just as the England team will hopefully do in Brazil.
“Make a date to donate and please keep your appointment to help us maintain and ensure stock levels for the coming months and for the future.”
The campaign is being supported by former England and Arsenal footballer Lee Dixon.
For more information on local donor events, to register, or to book an appointment, visit www.blood.co.uk or call 0300 123 23 23.