Pom Pom parade is gathering pace in global campaign

Wool Room marketing manager Jennifer Warr with some of the pom pom sheep
Wool Room marketing manager Jennifer Warr with some of the pom pom sheep
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A global campaign started in Stamford to champion the benefits of wool has “caught people’s imagination” with thousands of backers from around the world joining in.

Shaun the Sheep PomPom Parade has been asking people to make and send in sheep shapes made of wool or wool blends.

Jennifer Warr, marketing manager for The Wool Shop, in Star Lane, Stamford, who spearheaded the campaign said she had already received more than 8,000 pom poms from New Zealand, Australia, Brazil, and across Europe.

“It has really captured people’s imagination,” said Miss Warr.

“The aim is to get people involved in making something from wool; they don’t even need to know how to knit.”

The PomPom Parade was started last year in support of The Campaign for Wool. Supported by Prince Charles it aims to educate people about the versatility of wool in fashion, furnishings and everyday life and ensure the survival of the industry.

By getting people from around the world to send in small sheep-shaped pom poms, Miss Warr hopes to make people go out and buy wool and make the shapes while learning about the fibre.

Her campaign is also on course to make it into the Guinness World Record for the ‘largest collection of hand make sheep’.

Miss Warr said: “We hope to educate people and also revive the practice of knitting, which is relaxing and creative.

“The more people get involved the more they will learn that wool is an incredible natural product.”

The collection of sheep shape pomp poms will be exhibited from August 30 to Septemebr 1 at a Little Creatures event in London Zoo which will include activities for children like pom pom making.

Medieval Stamford was a centre of the wool trade and once had a thriving industry.

Central Wool Growers, which has its main depot in Essendine, still collects 1.75 million kg of a wool from a wide area, which is graded for quality, colour and fineness, packed and sent to the British Wool Marketing Board (BWMB) in Bradford to be sold at auction.

Spokesman for BWMB Stephen Spencer said in the 50s and 60s the UK’s economy was built on wool.

“The industry declined with the advent of made-made fibres,” he said. “A lot of the synthetics are not really good for the planet. The Campaign for Wool is about highlighting the eco-credentials of wool which is a fibre that is grown by sheep and has to be taken off once a year.”

Pom pom shapes are easy to make and can be downloaded from the campaign website at www.thewoolroom.com/shaunspompomparade

They can be handed in to The Wool Room.