Staff at Stamford’s FatFace clothing store have handed over a cheque for £925.12 to children’s brain tumour charity Anna’s Hope.
The money was raised through the company’s Thanks For Giving initiative. Instead of discounting products during the Black Friday weekend, FatFace decided to donate 10 per cent of net profits to local charities across the country.
Just under £200,000 was donated in total.
Staff at the Stamford branch decided to support Pilsgate-based Anna’s Hope and founder Carole Hughes visited them this week to collect a cheque.
Carole said: “We are delighted at the amount raised at the store and wish to thank all the staff and customers for supporting us .
“Every penny raised will make a difference and will fund one month’s specialist neuro-rehabilitation by the Anna’s Hope Therapy Team for seven children in the region who have a brain tumour.”
FatFace staff dressed as fairies during the Black Friday weekend and there were games and fundraising activities in store.
Assistant manager Gayle Bullman said: “Once the weekend was up, we raised £320 in donations and adding that to the 10 per cent of net profit over that period we raised a grand total of £925.12 which was one of the highest in the company.”
FatFace as a business is not supportive of discounting outside of its planned seasonal sales, and believes it can lead to a lack of creativity and newness in fashion.
The Thanks for Giving idea came from a desire to support local charities and turn discounting into something more positive.