The Stamford Fairtrade Town group has launched its ethical fashion campaign in the High Street.
The group is running the campaign called The Right Label to encourage shops in Stamford to make the changes it believes are necessary to make fashion fair.
It believes companies need to do more to protect its workers and pay them the correct wage. Earlier this year the group held a vigil at the Edinburgh Woollen Mill shop in High Street after a factory fire in Bangladesh in which a number of workers died.
On Saturday, hundreds of black labels were handed out to shoppers in Stamford, telling them the reasons behind the campaign.
George Hetherington, a member of the group, said the members had encouraging conversations with shoppers, many of whom promised to back the campaign.
To find out more visit www.fairtrade-stamford.org.uk