Top honour for world tour work

Music merchandiser Richard Carter, from Stamford, who has won a top industry award
Music merchandiser Richard Carter, from Stamford, who has won a top industry award
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A music merchandising manager who has toured with some of the world’s biggest bands has scooped an industry award.

Richard Carter, of Foxglove Road, Stamford, was named Merchandiser of the Year in the 2014 Tour Link Top Dog awards.

Richard works as a merchandise tour manager for Live Nation Merchandise and is currently working in the US with Black Sabbath.

Speaking this week he said: “I was very honoured to be nominated for the award because I was chosen by some of the leading production artists in the industry. It came as a surprise.”

The Merchandiser of the Year category was only introduced to the awards this year, and Richard was proud to be the first recipient. The awards recognise all those who work to make music tours come together and are voted on by industry members.

Richard has been working with top bands and artists for more than two decades. He oversees the entire merchandising operation during the tour.

He said: “If you go to a concert and buy a T-shirt or programme, I oversee that.”

Richard began his merchandising career on a Tina Turner tour. The list of artists Richard has worked with since includes Sir Paul McCartney, Madonna and Elton John.

Some tours can be more relaxed than others. Shows with Sting, for example, are in theatres and are quite laid back. But others, like U2, involve about 100 trucks of equipment and can take days to set up.

The touring life means Richard is on the road for nine months of the year. Luckily his wife, Su Flesland-Carter, can sympathise with the workload. As a costume designer she also tours the world and is currently working with Beyoncé.

But the couple both enjoy coming back to Stamford to relax.

Richard said: “It’s a nice feeling to get home to your own bed.”