A project to bring community broadcasting to Spalding, Long Sutton and Holbeach is bidding to enter the dragon’s den through a public vote.
Directors behind Hereward Televison, which aims to reach 300,000 homes with community-led programming, are hoping to get enough support to pitch for a share of £1 million from billionaire tycoon Sir Richard Branson.
The Virgin Media Business Voom contest, a 14-week process which includes a public vote, a 29-hour Pitchathon and a series of face-to-face workshops, starts with an online vote for which Hereward Television needs to get into the top 80 to progress in the Start-Up category.
Alex Geairns, station director of Hereward Television, said: “There’s a concerted effort to get us up the Virgin Media Business Voom charts and we’re steering people to make the difference by networking the contest to all their friends.
“It’s not just about voting, but getting people who are on (social media websites) LinkedIn and Facebook to help spread the word about the new Hereward Television business model.
“People want to see that the Peterborough and Fenland area isn’t left out of this model of community access to training in broadcasting and internet skills which will make the project sustainable in the long term.
“A few minutes could bring us big dividends and a big boost to Hereward Television.”
To vote for Hereward Television before May 23, go to www.vmbvoom.com/pitches/hereward-television