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Like a historic coat of arms, a council's logo should promote feelings of dignity and pride.

But to the wry eye of an American graphic designer, those symbols of civic honour have brought a few giggles, after he shared his honest - and rather humorous - observations.

Robin Wilde from Seattle ranked hundreds of logos from UK local authorities, and Lincolnshire County Council's graced the top 100, slipping in at number 93.

Lincolnshire County Council's logo
Lincolnshire County Council's logo

"All hail the dancing demon of strategic planning, waste disposal and libraries," wrote Robin, wrapping up some of the roles of the county council as seemingly overseen by an artist's impression of the Lincoln Imp, best known for being cast in stone in the roof of Lincoln cathedral.

Ranking second highest in this area was South Kesteven District Council with a one-line verdict which may well be described as 'damned by faint praise'.

"A very slight amount of quirkiness to the font here gives a basically poor piece of work extra marks," it said.

South Kesteven District Council's logo
South Kesteven District Council's logo

Rutland County Council fares worst in the exhaustive list, coming in at a modest 339th. While the design itself is spared, the county's status receives a harsher critique.

"Rutland is the British Bielefeld," it says, referencing a historic German city which, according to a fairly recent conspiracy theory, doesn't actually exist.

"I’ve been there and I couldn’t tell you whether or not it exists," Robin continues. "There’s certainly no justification for it being an independent county when it has about as big a population as my council ward.

"Nevertheless, it has a logo, and it’s an okay one as they go. Well-balanced fonts and a nicely simplified two-colour crest."

Rutland County Council's logo
Rutland County Council's logo

Peterborough City Council occupies a lower-mid-table position among the rankings, in 267th place.

"Well it’s a squiggle, and a not especially stylish squiggle at that, but if we take the (admittedly a bit generous) interpretation that it represents the River Nene winding through the city, it does at least mean something.

"And the selection of greens is nice — shame about the out of place serif font."

Peterborough City Council's logo
Peterborough City Council's logo

Robin reserves some of his harshest words for Cambridge County Council, ranked 289th.

"If you’re going to use brown as your key colour, you’d better have a damn good reason for doing so," he explains.

"And I’m afraid Cambridge County Council just does not."

Cambridgeshire County Council's logo
Cambridgeshire County Council's logo

To read more from Robin's 'totally objective ranking of every UK local authority logo' click here.



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