Firm proves it has The 
X Factor with quirky sofa

Owner of British Bits, Jason Jones (left) with Bryan Helyar who helps with the moulds.
Owner of British Bits, Jason Jones (left) with Bryan Helyar who helps with the moulds.
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A small business proved it had The X Factor when its unusual sofa based on the iconic red telephone box won a place in the contestants house.

Renovation company British Bits, which is based in Braceborough, will be thrust into the spotlight when it’s newest product is featured on ITV’s popular programme The X Factor.

The firm’s unique product is a fibreglass sofa, made from the mould of the K6 red telephone box, and will soon be seen on screens after it was installed in the house used by the contestants on The X Factor.

The small company has been renovating the good old telephone box from its workshop in Braceborough for the past 10 years, with the aim of promoting one of Britain’s most iconic images.

The firm has attracted the attention of a number of corporate clients and has already been featured on Big Brother when one of its restored telephone boxes was used in a task.

But Jason Jones, who owns British Bits, is looking forward to seeing his latest design on prime-time Saturday night television.

He said: “We found out that The X Factor was looking for pieces to be featured in the new house and once they had seen our product, they immediately loved it and wanted to feature it on the show.”

Jason delivered the sofa to The X Factor house last week, where it had to be broken down into parts to be able to fit through the door.

The sofa has pride of place and is displayed right in the centre of the entrance hall to the house.

Jason said: “I can’t wait to see it on the show, it will be great to see how much exposure it gets from being featured on television.”

Starting out as only a small online business, British Bits has grown a strong web presence over the years and has

Attracting a number of big corporate clients that have brought into the iconic image, including Walt Disney, Playboy and e-Bay.

Jason said: “We are only a small business, but now we’ve delivered over 200 phone boxes worldwide.

“People like to buy into the iconic image of Britain, the American’s in particular love having a product so ‘British’.”

Until recently the firm has been working at restoring phone boxes and pillar boxes and has shipped its products globally, including Thailand, Russia and China.

But Jason recognised a gap in the market place and the idea of turning the phone boxes, pillar boxes and letter boxes into functional items was born.

“The sofa is a big change to what we have been doing and we are extremely excited with this new direction and look forward to growing our iconic product portfolio.”

All of the sofas are handmade and take around two weeks to complete, selling for £3,995 each.

With the increase in demand, the business looks set to expand in the next few years.

Jason said: “I’ve saved up a number of original pillar boxes and letter boxes over the years to use as moulds for future projects.

“I always thought there would be a big demand for these products, but I think with all this success that I’ve been very lucky.

“We’re extremely happy at this point in time and excited for the future.”

For more details on British Bits products, visit