FOOTBALLERS will become social media pioneers when they display their club’s Twitter name on their shirts.
Stamford AFC’s first team shirts for the 2012/13 season will feature the club’s Twitter handle, @StamfordAFC1896, on the back.
A QR code, which can be scanned by smartphones and links to the Twitter feed, will also be displayed.
The club believes they are the first English football team to introduce this kind of social media interaction and hope it will increase the club’s exposure.
Director Chris Rivett said: “We believe that we are first football club to display our club twitter name and a QR code on the back of our kit.
“As a club we are keen to embrace the digital age and the opportunities it brings. Our communications strategy is centred around interacting with supporters through a variety of media, on their terms.
“The platform social networks provide will be key to allowing us to do that effectively, so this form of promotion was an obvious means of maximizing exposure to everything we are doing as a football club.”
The new shirts, made by Errea, will be worn for the first time during the club’s final home pre-season friendly against Rotherham United on Tuesday.
Mr Rivett added: “Just down the road from us, Kettering Town are widely recognized as being the first team in Britain to have a shirt sponsor.
“If the opportunity is adopted on a global scale, it will nice to see Stamford acknowledged as one of pioneers of this approach.”