Town centre shops have been encouraged to open on Sundays in the run up to Christmas to try to boost footfall in Stamford.
Stamford Town Team, made up of business representatives, has asked retailers to consider opening for the extra day, rather than the usual late night hours on Thursdays.
Shops usually open for the Christmas market, which takes place on Sunday, but town team chairman Tim Lee wants to see them open on every subsequent Sunday until Christmas.
He said: “Sunday is actually quite a popular shopping day. On Thursdays people come home, they don’t really want to go out again and it’s dark.
“Retailers have said it’s a better idea which is why we are recommending it.”
Mr Lee said he could not force retailers to open on Sundays but he hoped most would give it a try.
Among those already on board with the town team’s suggestion is the Stamford Delicatessen in High Street. The shop only opened earlier this year so owner Kelly Combes is keen to find out what effect opening on Sunday will have.
“The feedback I got was that people say they are told to support independent businesses but shops are not open when people are free,” said Kelly.
“It will be really important to show our faces to show that we are here.”
Kelly believes Sunday is ideal for a family day out. She said: “Often if you are go to go and explore it’s lovely to be able to do it on a Sunday.
“I find that a family often shops better in here than a single person.”
John Wyatt owns 23Seven in Stamford Walk. He said footfall was down in general, and although he already opens on Sunday would be happy to support any initiative that would bring people into the town.
“If shoppers know they can come in and get everything they want then Sunday is a good option,” he added.