Rutland has been confirmed as a hotspot for tourism after the latest figures reveal a big increase in the number of visitors.
Nearly 60,000 more people visited the county during 2011 compared to the previous year.
A total of 1.65m tourists came Rutland last year, compared with 1.59m during 2010, with day visits up by four per cent and self-catering accommodation up proving popular.
The figures have been published by the Scarborough Tourism Economic Activity Monitor report, which is used throughout the UK tourism industry to gather visitor data.
Coun Terry King, who is in charge of economic development for Rutland County Council, said: “It’s a difficult time for businesses generally and I’m pleased to see our tourism sector continuing to return strong results.
“I’m sure this is partly due to the excellent working relationship between the council and local tourism businesses through the work of Discover Rutland.”
Ed Burrows, chairman of tourist information service Discover Rutland, said: “These figures are clear evidence of the hard work put in by Discover Rutland to promote the county as a quality destination and the tourism industry who deliver a first class product.”
“Tourism businesses throughout Rutland are adapting in order to make the most of the current economic conditions.
“We are finding that visitors are more conscious than ever before of getting good value for their booking. It is also positive to see that tourism in Rutland continues to grow making it more important than ever for Discover Rutland to continue working closely with the council to make sure we continue to go from strength to strength.”
The 2011 report also shows that tourism is worth £93.41m to the county’s economy and that 1,516 local jobs are dependent, directly or indirectly, on the tourism industry
People are being reminded that Discover Rutland’s 2012 Tourism Forum takes place at Rutland County Museum on Wednesday at 7pm.
For more information visit www.discover-rutland.co.uk