Dannii Vincent started Dosh4Defibs with the aim of putting the lifesaving equipment into each primary school in Stamford.
In a matter of months community donations helped hit the fundraising target, and Dannii turned her focus to installing defibrillators around the town centre.
To help pay for the next set she decided to do a charity calendar, asking various groups and individuals to strip off and raise some cash.
The calendar is now being printed, showing the people of Stamford in (almost) all their glory. And despite initial reservations, Dannii herself features on the April page.
“A lot of people were quite nervous at first, which was quite understandable,” she said. “I didn’t particularly want to be in it. But if it raises some funds for us, then perfect.”
Among those featured are members of Rhino’s Gymnasium, women from the Burlesque Chair Dance UK group and some of Dannii’s colleagues at Travis Perkins. They were all expertly shot for free by Rachel Williams, who also features, and the calendar was put together by Mark Buttress of MB Creative.
Dannii wanted all the pictures to be taken outside to show off Stamford as well as the people in them. This led to some funny looks from passers-by.
“We shot the burlesque group on the Meadows. They were fantastic,” said Dannii. “We gave the dog walkers a bit of an eyeful.
“Mark Butress at MB Creative has massively helped us out. He made sure everything is to the highest quality. It wouldn’t be what it is without them. And our photographer Rachel was amazing. She didn’t charge us for any of the work and fitted it in around her own work.
“It really shows what the community will do when it’s for a good cause.”
One month is more poignant than the rest. July features Nick Bryan, who died of a heart attack while out running aged 49 in July this year. Unfortunately the attack was so severe that a defibrillator would have been unlikely to help him, but the first defibrillator that Dannii funded, at Malcolm Sargent Primary School, was used to try to save his life.
Nick’s wife Ella was happy for her husband’s picture to be used in the calendar. Dannii said: “I’m really pleased with that. We were the chosen charity at Nick’s funeral and it’s nice to give something back to the family. It keeps him in the public eye.”
Dannii took some convincing to pose herself, but eventually stripped off for the cause.
“If it gets those defibrillators into the community then what does it matter?” she said. “I’ll just hide for the month of April.”
An initial run of 500 calendars will soon be available to buy for £5. Dannii hopes the increased awareness of what she is trying to do means most of them will sell.
“We’ve been doing it for a year and people are taking it on board and realising that we do need defibrillators. They may never save a life but at least it’s there if you need it.”
Dannii is working with Stamford Town Council to place four defibrillators in the town centre. She hopes to have one in Red Lion Square, one at Stamford Corn Exchange, one at the bottom of Ironmonger Street and one at the Marks and Spencer end of High Street. Further defibrillators could be installed in the old red phonebox near The George and the phonebox in Sutherland Way.
A separate campaign was started by Cafe Black in High Street is raising money to install defibrillators in town centre businesses.
Working with MTD Training Dannii is also offering free CPR and defibrillator courses in January.
Dannii thanked all those who had helped put the calendar together, either through posing, sponsorship or production. Calendars will soon be available to buy at shops and businesses around Stamford, or online via the Facebook page.
Are you producing a charity calendar for 2016? E-mail the newsdesk with the details and we’ll publicise your efforts.