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Rutland Youth Council launches campaign to tackle food waste in county




Rutland Youth Council has launched a project to raise awareness for the need to reduce household food waste.

This month, five Rutland families will take part in food waste reduction activities, testing everyday practical tips and techniques which will reduce levels of food wastage and also save them money.

The ‘Taste It, Don’t Waste It’ campaign encourages small practical changes such as buying fewer groceries, storing them correctly and utilising leftovers sufficiently, which can help families both save their money and reduce the environmental impact of growing food only to throw it away.

Rutland Youth Council chairman, Heather Kelly
Rutland Youth Council chairman, Heather Kelly

The experiences of the families will be documented on video and shared on social media.

Heather Kelly, chairman of Rutland Youth Council, said: “Rutland Youth Council consider the climate emergency as the defining issue of our lifetimes.

“Our ‘Taste It, Don’t Waste It’ campaign is relevant to all households.

“By recording and promoting the experiences of the families involved, we aim to inspire the population of Rutland to take their own steps towards embedding simple techniques into their everyday routines and wasting less food.

“We firmly believe that small changes can bring high rewards if we all work together.”

The Rutland Youth Council, which has chosen Household Food Waste as the focus of their community campaign in 2021, will be running a programme of awareness-raising events throughout the year.

They say that the most common products thrown away are milk, bread, potatoes, tomatoes, bananas and poultry, which for the average Rutland family is worth about £700 per year or almost £14 a week.

Anyone can join their campaign by contributing to the Rutland Youth Council survey, which aims to understand how residents of Rutland handle their food waste.

The first Food Waste Action Week is set to take place between March 1 and 7, and the group is encouraging people in Rutland to take part.

Coun Lucy Stephenson, Rutland County Council Cabinet Member for Culture and Leisure said: “I am delighted to hear of the Rutland Youth Council’s work on this.

“Wasting food is something that we can all do something about with benefits not just for the environment but also on our pockets.”

To follow the campaign visit @Rutlandyouthcouncil on Instagram, @YouthRutland on Twitter or Rutland Youth Council on Facebook.



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