Cigar shop opens in Market Deeping
A cigar emporium has opened in Market Deeping, which claims to be a first in Lincolnshire.
The Cigar Box opened a month ago in a former tobacconist and confectionary business, J R Callow and Son, run by the son Howard Callow, for more than 30 years.
Howard, who is 54, began working at the store owned by his father Dick when aged just 16 beginning work as a barrow boy.
Sadly Dick passed away last September working up to his 87th birthday, becoming something of a Deepings legend.
Dad’s passing away allowed Howard to take the business in a different direction and to fulfil his dream of a running a specialised cigar operation.
Howard said: “There’s lots of competition with a sweetshop. We have 14 different shops, newsagents, supermarkets selling sweets. Therefore, I decided to do something more niche, with niche hours too.”
The Cigar Box opens Wednesday to Friday from 10am to 6pm and from 10am to 5pm on Saturdays. It also sells whisky, brandy gin and rum.
“But they are special ones, not like what you can get elsewhere.”
The cigars are special too, with Howard showing his interest in Cuban cigars, and stocking the extra-special Habano cigars.
Such a range has given the emporium the accolade of ‘Silver Habanos Specialist’ by the UK’s only importer of Cuban Cigars, Hunters and Frankau.
Howard also sells Briar pipes, Falcon pipes, Petersen pipes from Dublin and Molina pipes from Northern Italy.
Showcasing the products has meant employing Peterborough-based Petit’s Joinery to make a specialist cabinet or humidor.
Another cabinet displays the spirits, including malts and special reserves, such as a unique 28-year-old, 42 per cent whisky. Naturally, there are Cuban rums, plus limited edition cognacs and botanical gins to complement the cigars.
Howard says the cream and claret livery gives the feel of a private gentleman’s club, which allows customers to sample purchased cigars in a convivial atmosphere.
“I shall be running exclusive sampling evenings for both cigars and spirits. I want all my customers to appreciate the whole experience that the Cigar Box has to offer.”
And while many high street retailers maybe struggling, Howard said: “Business is doing very well. We are really pleased.”
Customers have come from across Lincolnshire and even Northamptonshire.
He added: “This is the only one of its nature in Lincolnshire.”