Home   News   Article

Drinkers can buy a week’s worth of booze for £2.18 - less than a coffee

Alcohol limits PNL-160115-125442001
Alcohol limits PNL-160115-125442001

Alcohol is now being sold so cheaply in supermarkets and off-licences that drinkers are able exceed the Government’s recommended weekly safe intake for less than the price of a takeaway coffee, according to research.

After checking the prices of cider, vodka, lager and wine in leading supermarkets researchers found you can currently buy a 3 litre bottle of 7.5 per cent Frosty Jacks cider on sale at £3.50, or 16p per unit, in a leading supermarket.

Know your limits PNL-160801-111705001
Know your limits PNL-160801-111705001

This would allow a problem drinker to exceed the Government’s recommended maximum weekly alcohol limit of 14 units for men and women for just £2.18.

Charity Alcohol Concern is one body calling for the long mooted minimum alcohol unit pricing to be brought in by the English Government.

A spokesman said: “Alcohol Concern has been working tirelessly to try and introduce minimum unit pricing for alcoholic drinks. We believe that the minimum unit price for alcohol should be at least 50p.

“Minimum pricing would mean that there is a baseline price for alcohol, below which it couldn’t be sold. This campaign targets high strength alcoholic drinks that is sold very cheaply – drinks that are often consumed by the heaviest drinkers, as well as by younger drinkers. Moderate drinkers will feel little effect from minimum pricing.

“Alcohol-related harm remains one of the biggest health problems facing the UK, with over 10 million adults drinking more than recommended guidelines. Alcohol is a contributor to 60 different diseases and its excessive consumption is a significant cause of premature death in the UK. IT costs the NHS £3.5 billion, while alcohol-related crime costs an estimated £11 billion each year.

“Approximately 2.6 million children in the UK are living with parents who are drinking dangerous amounts, while over 700,000 live with dependent drinkers. There is a clear link between the price of alcohol and the level of alcohol-related harm, so it goes without saying that the most effective way to reduce harm is to control price and availability.

“In 2012, the government committed to introducing a minimum unit price for alcohol. Later that year, the Home Office released a consultation recommending a minimum unit price of 45p. Along with many other organisations, Alcohol Concern is calling for a minimum unit price of 50p, as this will have a greater impact on reducing alcohol-related harm. It will also be in line with what’s happened in Scotland where legislation has already been passed.”


Iliffe Media does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments

We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.

If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More