Eco shop Refill Revolution Oundle encourages parents to swap costumes for World Book Day instead of buying new
An eco shop is encouraging parents to swap their children's fancy dress costumes to help save the planet.
World Book Day takes place on Thursday, March 5 when many schools encourage pupils to dress as their favourite literary characters.
The team at Refill Revolution Oundle have set up donation boxes for parents to swap costumes instead of buying new.
Camilla Sherwin said: "I hope this will reduce the knee-jerk reaction for parents to buy something new that the children will hardly ever wear.
"I hope it will have some effect."
If the scheme is successful the shop will run a similar amnesty for Halloween and Christmas outfits.
Campaigners from Oundle Waste Less are hosting a talk on decluttering next week.
It takes place on Thursday, March 5 at The Queen Victoria Hall in Oundle.
On Wednesday, March 25 the BBC The One Show presenter Lucy Siegle will give a talk on fashion and its social and environmental impact.
For ticket details visit Oundle Waste Less on Facebook.
More by this authorAndrea Scholes