A leading housebuilder is encouraging parents to walk their children to school by donating high-visability slap bands to wear during the darker winter months.
Taylor Wimpey is working in partnership with schools across the country to provide more than 12,000 slap bands to children.
The aim of the ‘Walk to School’ campaign is to promote healthy lifestyles, especially in the light of growing concern about levels of childhood obesity and fitness, and to help reduce the number of vehicles on the roads.
Taylor Wimpey has provided 100 slap bands to encourage the pupils at Malcolm Sargent Primary School in Stamford, to walk to school – and help keep them safe on the journey.
Lucie Grundy, regional sales manager for Taylor Wimpey, which is currently building new homes at its Stamford Manor development, said: “We are committed to supporting the communities in which we build our high-quality new homes, which is why we are working in partnership with Malcolm Sargent Primary School.
“We understand that family life can be busy, but walking to school is one of the easiest ways for children to increase their level of physical activity and get fit. We hope our contribution will help inspire families to swap the car for a safe walk to school instead.”
Tristan Revell, principal at Malcolm Sargent Primary School, said: “We are very grateful to Taylor Wimpey for this generous donation which will help raise the profile of the Walk to School initiative among pupils and parents.”