Bourne entrepreneurs launch Floop app to show carbon footprint of meals
Concerned entrepreneurs have created an app that shows the carbon footprint of meals in a bid to raise awareness of global warming.
Co-founders Kayleigh Goodman, 29, and Blaze Horn, 28, from Bourne, and Jim Kimberley recently launched the app Floop to show the impact of what you eat.
Kayleigh said: “Knowing how climate change will literally change the Lincolnshire landscape with rising sea levels, I felt that I had to do something to help fight global warming and protect our local area.”
The app allows you to calculate and track your carbon footprint for the week, using data that considers how an ingredient is grown, packaged and transported to the seller.
It also shows greenhouse gas usage in simple, relatable terms such as how many miles could be driven in a car or full kettles boiled to release similar emissions (for example homemade fish and chips has a high carbon footprint of about 2.1kg - each portion is equivalent to charging 263 smartphones to full battery from empty).
After growing up in Bourne, the founders became very concerned with the dangers of the rising sea levels and the threat to the landscape in and around their hometown.
Their initial inspiration for the app was the threat of climate change - and they pointed out that over a third of man-made greenhouse gases come from food systems.
They also aimed to make it easy for others to understand how to choose more sustainable ingredients.
The free to download app also has recipe options for many dietary lifestyles, from vegans to flexitarians – or you can create your own recipes to suit your preferences.
Floop launched on Earth Day (April 22) after 15 months of research and development.
Blaze said: “The Floop app brings this information straight to your kitchen and is an easy way to reduce your carbon footprint through food.”
Lincolnshire is known as the ‘allotment of the UK’ as about 30% of the nation’s vegetables are grown here - about 12% of the UK’s total.
However, the Floop team says rising sea levels threaten not only our homes but our agriculture too.
Land that’s been flooded has heavily salinated soil, tainting and reducing the nutritional quality and quantity of crops grown.
The rising seas also aren’t the only threat, as changing weather increases rainfall and causes warmer summers, placing heavier stress onto crop production.
By being able to track the carbon footprint of food, it is hoped users will learn sustainable swaps, reduce personal climate impact, whilst creating demand for climate friendly ingredients.
The creators of Floop argue that it’s our own responsibility to change to protect our future, ‘even if it’s one step at a time’.
According to the charity WWF we need to reduce our personal dietary carbon footprint by over 20 per cent by 2030.
Kayleigh said: “We’re certain Floop can do its part in reducing the impact we have on our planet.”
Floop Group Ltd also has more information about sustainable eating on its website, as well as a monthly blog.