Relaunch for Stamford PR agency founded by former BBC and ITV news correspondent
A Stamford-based public relations agency has its sights set on life post-lockdown after relaunching
MCM, the PR agency founded in 2008 by former BBC, ITV and Sky News correspondent Ben McCarthy and wife Sophie, has re-branded as LionbridgePR.
Initially focussing on crisis and issues management, MCM has guided international law firm Appleby through global media coverage on the Paradise Papers, and provided consultancy to Thomas Cook during the Corfu inquests.
It also supported the communications response to two international airlines through mass fatality disasters.
The current pandemic has seen the business move to a broader range ofbusiness to business and corporate communications, and clients include nutrition and food specialties giant DSM, easyJet and London City law firm Osborne Clark.
The business now wants to build a portfolio of clients closer to home, and recruited a new account executive in January, former Stamford High School pupil Olivia Tushingham.
Ben said: "For so many businesses like ours, this has been a really tough time.
"The third lockdown was announced on the eve of our re-launch, however, we are seeing it as an opportunity to make the changes we need to grow the agency.
"Lockdown won't last forever, and there are many exciting start-ups and established businesses within Stamford and the wider region, so we are ready to serve them whenever they are ready."
LionbridgePR has successfully migrated to online platforms and conducted training workshops, as well as simulation exercises for clients such as The Swiss National Bank, using TV news production skills to create realistic backgrounds and real-time breaking news events to occur, as live, during the sessions.