Two friends are calling on young women to enter a beauty pageant to raise money for Help for Heroes.
Callie Whelton and Naomi Mosley came up with the novel fundraising idea as part of their mission to raise £3,000 for the charity.
The care assistants, who work at Whitefriars Care Home in Stamford, will take part in the Great North Run next year and need to raise thousands of pounds to take part.
Callie, 20, said: “I’ve been in the running for Miss England myself. It’s really good fun but there are no heats around here so I thought this would be a great way for us to fill the gap and raise money for the charity.”
The pageant is open to girls aged 17 to 25 and will take place towards the end of the year.
The applicants will be whittled down to a shortlist of 20 girls who will compete at the event. It will include a military round, evening wear, black dress and a red, white and blue round.
Naomi, 22, said: “Our panel of judges will include people from RAF Wittering where our partners are based along with representatives from Help for Heroes.”
The entrants will also compete for the title of Miss Charity by raising money for Help for Heroes and Miss Popularity which will be chosen by a Facebook vote.
To find out more e-mail firstname.lastname@example.org.