A group set up to improve the vitality of Stamford hopes to create a stronger identity for the town to improve tourism.
Stamford Town Team has been working on making the town more attractive to visitors and resident and making sure the town is known as a premier location since it was set up earlier this year.
Now a sub-committee of the group, which is made up of retailers, business leaders and town councillors, has been set up to create a brand to incorporate Stamford’s key features and boost opportunities to attract visitors.
This will include a slogan and new designs for promotional material and campaigns, which could be used by all organisations and businesses with an interest in promoting Stamford.
The team has set up an online survey and is calling on residents, visitors and workers to have their say on shaping the future identity of the town. The group is hoping at least 1,000 people will respond by mid-August.
Team member Giselle Brannon, who owns Chameleon Boutique in St Mary’s Hill, said: “Stamford is better off than many town centres for trade and whilst local retail vacancies are way below the national average, we shouldn’t be complacent.
“It was gratifying to see the recent Sunday Times survey labelling Stamford as the best place to live in the country, but we won’t stay at the top without effort and the town team is looking into various initiatives to help Stamford thrive well into the future.”
The survey asks people for their views on what is good and bad about Stamford to help the team identify its strengths as a tourist destination. It asks respondents to rate Stamford on areas such as its shops, restaurants, pubs and clubs, as well as parking, cleanliness, accessibilty and public transport links.
Marketing consultant Tim Nicol is working on the re-branding project.
He said: “The town team is working to enhance the attractiveness of Stamford as a place for leisure, pleasure and business.
“We believe the impression people have of Stamford needs to be more consistent.
“We hope this survey will tell us what people think of the town and help us to create a brand which I’m sure will be a combination of the old and the new.”
The town team also wants to hear from agencies interested in doing the design work and is exploring the possibility of funding South Kesteven District Council.
The survey is available at Stamford Library, The Fine Food Store in St Mary’s Street or at www.visitstamford.com/townteam.