Lands’ End backs campaign for children to get active

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A mail-order centre and outlet store has launched a new campaign to encourage children to get active.

Lands’ End, based in Lands’ End Way, Oakham, has set up initiative Bring Back Rough and Tumble Play.

The campaign, which has been backed by TV presenter Ben Shephard, is hoping to save traditional games and get children playing outdoors. To find out more visit