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Mrs Hinch's Instagram story leads to boost in sales for Ketton-based Baby Nails business




A family business has seen 'sales go through the roof' after its baby product was ‘hinched’.

Rebecca and Mark Saker's wearable baby nail file was recently featured on influencer Mrs Hinch's Instagram story, after using it for her young son Ronnie.

Being inspired after the birth of their son, the Ketton couple created a safer way to care for his nails after finding baby nail clippers difficult to use.

Rebecca Saker with the Mrs Hinch orders
Rebecca Saker with the Mrs Hinch orders

They claim that their unique design 'Thumble' allows people to 'feed, cuddle and read' to their baby as they file to keep them content.

Rebecca, from Ketton, said: “One Wednesday morning last month Mark noticed there had been a sudden and continuous rise in sales.

"After scratching our heads we discovered that Mrs Hinch had shared on her Instagram story that she had just finished doing her baby son Ronnie’s nails using our product."

Mrs Hinch's Instagram stories
Mrs Hinch's Instagram stories

Mrs Hinch - known on Instagram as Sophie Hinchliffe or '@mrshinchhome' - is a social media influencer with more than 3.1 million followers.

On her story she said she had bought the product on her mum's recommendation, rather than having it 'gifted' and described the product as "perfect".

After the post, Baby Nails' products went completely out of stock on Amazon so all orders had to be done through its website.

Rebecca said: "We worked day and night to hand pack thousands of orders which we then sent out through our local post office in Ketton.

“It’s been a mad but brilliant month!

Baby Nails Pack
Baby Nails Pack

"Sales were at a record high for days and we are still seeing a lasting effect from Mrs Hinch’s recommendation.

"We want to thank everyone for their purchases."

Rebecca added: “We are eternally grateful to Sophie and Ronnie for our little shout out.

Cleaning guru Mrs Hinch
Cleaning guru Mrs Hinch

"Yes, the sales have been phenomenal but you can't put a price on brand awareness.”

Baby Nails also won the Best New Start-up Award at the 2018 Mercury Business Awards.

Best kept villages presented with certificates


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