Hungry Birds coffee shop founder launches new women's clothes shop Prink in Oakham High Street
A young entrepreneur has swapped coffee beans for fashion as she launches her second Oakham High Street business at the age of 31.
Victoria Bullett will officially open the doors to Prink on Saturday, a women's clothes shop aimed at a younger demographic.
She opened her first business aged just 23, running the Hungry Birds coffee shop in Oakham for six years.
"I always thought Oakham needed something a bit younger, with reasonable price points because I struggle to shop along the main street," Victoria said.
"We are targetting millennials, so an age range of 25 to 40ish.
"Since selling Hungry Birds I thought about it and then decided to put my money where my mouth is and try to fill that gap."
After selling her first business two years ago, Victoria, 31, worked as an assistant manager with Boots before deciding it was time to become her own boss once again.
"It had been an ambition of mine to run a coffee shop and I really enjoyed it, but I was ready for a new challenge and it came to a natural end," she said.
"My dad is a property developer, my cousin is a florist and my uncle runs a B and B so I guess it must be in the blood."
Dad Neil took care of all the DIY for Prink - which will also sell homeware and jewellery - to convert the former Duo Boutique premises which had most recently been used as offices.
His tasks included painting the shop front pink, a move which has caught the attention.
"It definitely stands out," Victoria added.
"I'm not a pink kind of person, but I wanted something a bit more youthful in the high street and it's on trend."