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Sigma Sports to open a store in South Street, Oakham

A new sports shop is coming to a town.

Sigma Sports will be setting up shop in the Cavell's unit in South Street, Oakham, and will cater for road cycling, mountain biking, triathlon and running, selling ‘premium brands’.

The firm, which already has a branch in Hampton Wick, south west London, says the shop will be a ‘hub for the active outdoor community in the area’.

From left, Ian Whittingham and Jason Turner, the founders of Sigma Sports
From left, Ian Whittingham and Jason Turner, the founders of Sigma Sports

They chose the South Street site in Oakham, not only for the space and warehouse, but also for its location in the heart of Rutland’s countryside.

Managing director Ian Whttingham, said: “We are very excited to bring our retail offering to Oakham, a beautiful location with some stunning riding right on the doorstep.

"This expansion will allow us to engage with the cycling community around Rutland and beyond, bringing the same excellent levels of customer service that we’ve become renowned for in south west London.

“Knowledgeable staff that deliver exceptional customer service are key to our success as a company.

“We’re immediately seeking applications from experienced retail professionals with a passion for cycling and triathlon.”

Sigma Sports say the opening of the Oakham shop reflects their ‘ambition to expand and and deepen direct relationships with local cycling, running and triathlon communities’.

The shop will open in late Spring and vacancies at the Oakham shop are being advertised on www.sigmasports.com

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