Plans to increase tourism to South Kesteven unveiled
The first of a series of information forums aimed at businesses wanting more visitors through their doors was held in Stamford on Monday.
Just under 20 people attended the afternoon session held at The William Cecil Hotel.
The free to attend events are designed to engage with accommodation providers, visitor sites, event organisers, restaurants, pubs, cafes and shops as part of the 'Discover South Kesteven' campaign by South Kesteven District Council and InvestSK.
Andrew Norman, head of the visitor economy at InvestSK, used the occasion to unveil a raft of new plans to attract more visitors to the district.
This included a new district website, an expanded Visitor Guide for 2019, special interest trails and partnership projects to increase visitor activity.
Andrew, who has been in the post for seven months, said a significant financial commitment had been made to develop and support the visitor economy.
He said there were many benefits to having a strong visitor economy, which ultimately included better services for locals, improving areas and making them better places to live and work, attracting new investment and stimulating growth.
He said their target audience was South Kesteven residents, people living within 50 miles of the district, those visiting friends and family, coach and group visits, the short break market, RAF veterans and their families and international tourists.
He said the district had plenty to offer including 365 square miles of "glorious" countryside , beautiful market towns, country pubs, interesting heritage and excellent sporting and outdoors offerings.
"We aim to create a recognised destination," he said.
" We want to attract more visitors and encourage them to stay longer."
During question time concerns were, however, raised about building the brand on the South Kesteven name, which some audience members felt was not well known.
Other suggestions included "livening up" the Stamford station and making more of Bourne's motor racing heritage.
Further information sessions will take place on:
- June 26: 2.30pm, Deepings Community Centre, Market Deeping;
- June 28: 2.30pm and 6pm, The Urban Hotel, Grantham;
- June 29: 2.30pm, Church Rooms, Corby Glen;
- July 2: 2.30pm and 6pm, The Corn Exchange, Bourne; and
- July 4: 2.30pm, Village Hall, Caythorpe.
Advance booking is required for catering/seating purposes.
Interested parties can contact Ginny Beckett to register on 01476 406154 and at firstname.lastname@example.org