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Rutland PR firm Rural Roots Media marks 5th anniversary by relaunching Rural Travel Guide to promote British countryside




Rutland-based PR firm, Rural Roots Media celebrated five years in business last weekend and has bucked the trend by growing its team during the pandemic.

Despite specialising in tourism PR - an industry that has ground to a halt for much of the last year - the business has grown from a team of one to a team of six, operating as a boutique agency in just nine-months.

Founder, Megan Allen, said: “This time last year, I did a lot of work with my clients on why they should continue to tell their stories across digital and traditional media during lockdown – at that time we only thought it’d be 12-weeks.

Team Rural Roots Rutland from left are, Harriet Flather (HF Marketing Solutions), Megan Allen (Rural Roots Media), Emily Gardiner (Free to be Creative) and freelancer writer Sue Parslow. Photo: Amanda Forman Photography
Team Rural Roots Rutland from left are, Harriet Flather (HF Marketing Solutions), Megan Allen (Rural Roots Media), Emily Gardiner (Free to be Creative) and freelancer writer Sue Parslow. Photo: Amanda Forman Photography

“Fortunately, they listened, and we had our best summer of press coverage ever, working with the likes of The Guardian, Lonely Planet and The Telegraph to put rural tourism businesses at the fingertips and on the screens of their target audiences.”

As a result, Megan started working with some dream clients – including tourism destination organisations Discover Rutland and Destination Nene Valley – to further promote not only small tourism businesses but the wider area. She has also grown her core and associated teams; choosing to work with other freelance writers, designers, photographers and marketers in Rutland and Stamford to outsource work to and support the economy.

This month, she grew the team further, incorporating account managers Rebecca Scrase in Suffolk and Edie Methven in Berkshire, to boost the regional expertise and specialisms of her team.

Team Rural Roots Rutland from left are, Harriet Flather (HF Marketing Solutions), Megan Allen (Rural Roots Media), Emily Gardiner (Free to be Creative) and freelancer writer Sue Parslow. Photo: Amanda Forman Photography
Team Rural Roots Rutland from left are, Harriet Flather (HF Marketing Solutions), Megan Allen (Rural Roots Media), Emily Gardiner (Free to be Creative) and freelancer writer Sue Parslow. Photo: Amanda Forman Photography

At the weekend, to celebrate the anniversary, Rural Roots Media relaunched its digital magazine the Rural Travel Guide (www.ruraltravelguide.co.uk) which is promotes rural Britain

Megan said: “Getting people out of cities and into the countryside to boost our economy and showcase our wonderful landscapes and producers is something I’m really passionate about and this is the next step for us. The trends this year certainly hint that there is a huge appetite for it.”

For more information visit www.rural-roots.co.uk



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