A new guide featuring a quirky illustrated map of the town centre has been created to help visitors make the most of their time in Stamford.
The Insider’s Guide to Stamford is a not-for-profit collaboration between leading independent retailers under the brand Stamford Rocks.
As well an eye-catching map, the guide also features reviews of some of the town’s best independent shops, cafes and restaurants.
The brainchild of Camilla Snow, owner of Snow Designs and Interiors, and local illustrator ‘Beach’, it is hoped the guide will help visitors navigate the town’s streets and lanes and increase footfall for local businesses.
A total of 30,000 guides have been printed and are being distributed via local shops, along with key visitor attractions such as estate agents, hotels, and bed and breakfast establishments.
Camilla, who opened her business in St Mary’s Street three years ago, said: “Stamford is renowned for its independent retailers, but even here it can be tough running a business and staying relevant in the face of tough competition from big brands and online retailers.
“We want to make sure everyone understands just how many great shops, cafes and restaurants there are here.
“Also, navigating your way around the town, with its many streets and alleyways, can difficult for visitors and we want to help with that and to flag up shops which people might otherwise miss.
“When people come here they get the best service and they get remembered – that’s what makes Stamford.”
Beach, a freelance illustrator who has been living and working in the town for eight years, said initial feedback had been very positive.
He said: “It was really important to me that the guide looked different and stood out.
“Often guides and maps look rather bland, and are full of adverts, but we didn’t want that.
“The map itself is useful for visitors but also contains a lot of visual gags and puzzles to keep those with great knowledge of the town entertained.”
The guide will be updated and republished every year.
For more information, visit stamfordrocks.co.uk