A retail specialist has teamed up with South Kesteven District Council to help get the tills ringing for local shops.
Corin Birchall, who runs the Kerching Retail marketing consultancy in Lutterworth, will be helping businesses to maximise their potential and bolster the vitality of the town centre.
Retailers are not doing anything wrong. It’s the world around them that has changed so dramatically.Corin Birchall, Kerching Retail marketing consultancy
Launch events will be run across the district in February with an open invitation to all retailers, new and micro businesses to attend, followed up by one-to-one meetings with those businesses wanting individual advice.
The initiative is a major feature of SKDC’s three-year partnership with Lincolnshire Chamber of Commerce to offer business support to organisations based in the district, started in 2013.
Mr Birchall will replace the council’s previous retail adviser Aimee Holland.
He said: “There has never been a tougher time to be trading in the town centre than today with pressures all round from the internet, supermarkets and out of town retailers.
“But there are tremendous opportunities to improve their business by adopting the latest technologies and new trading techniques and nurturing a local customer base.
“Retailers are not doing anything wrong. It’s the world around them that has changed so dramatically.”
Councillor Bob Adams, council leader and portfolio holder for Grow the Economy, said: “Our town centres and their vitality are really important to us and our residents. We believe in Corin we have appointed an inspirational specialist capable of delivering top level advice to make a real difference to retailers.”
“Corin has already delivered successful events at the council’s Enterprise Week and it’s excellent news that we can now call on his expertise as part of our council commitment to create healthy and
vibrant town centres.”